Mobile marketing can be used for almost all retail operations, with the primary objective being increasing customer traffic, patronage and REVENUE.  SMS messaging is an unprecedented form of communication. No other channel in the history of marketing has the immediacy of SMS.

MOBILE COUPONS:

Mobile phones are quickly becoming the go-to medium for coupons, chipping away at the 300 billion paper coupons issued every year in the United States.

College graduates are 51% more likely to get their coupons from their mobile phone and according to a study by Juniper Research, mobile-coupon use is expected to grow 30% in the next two years.

How Does Mobile Marketing Work?

Mobile marketing campaigns typically begin with the brands creating a database of opt-in users. For example, a restaurant might hang signage near the waiting lines.  Customers can then send a text message to a short code (e.g., text SUBMIT to 12345) and immediately receive a text message that provides some value, such as a discount coupon, or entry into a sweepstakes, etc.

Once you have built up a database of opt ins, you can begin to send out promotions.  The frequency of messaging depends on the nature of the message, and the expiration date of the coupons.

A consumer may opt-out of any mobile-marketing campaign simply by replying "STOP" to the text message received. According to Anthony Wayne of the Text Message Blog, the opt-out rate for mobile coupons is only 3%.

SMS programs are attractive to consumers, as they are easy to join. There are no forms to fill out and no website to visit.  All that’s needed is to use their cell phone, and send a quick text message.

Once someone opts into your program, their cell phone becomes your billboard, as your brand and promotions are steadily displayed on their phone.  Your business has just bought the most expensive advertising space; a direct touch-point to your market, enticing new and repeat customers with your promotions.

Mobile Marketing is not for all businesses, but when it does apply, the response rate dwarfs those of traditional advertising. No matter what size business you are, you can become a mobile marketer quickly and affordably. So what do you have to lose? Try it out and see what works.

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